About Lady in Red Creations
In the mid 1980’s, Todd & Bobbie Alexander were managing North Texas Ice Arena (soon to be the first Dallas Stars Center) there they saw a need for professional and quality skate equipment for the novice and professional competing skater. In 1988, Blades by Todd was founded; a sports shop dedicated to the hockey and figure skater. Bobbie soon realized there were few options for figure skaters when it came to practice and competition dresses. She decided to offer lycra dresses in custom designs, allowing the skater to choose their style, fabric and ornaments, that way no two skaters would be on the ice in the same outfit. It was the birth of an idea and service we called Lady in Red Creations.
Direction and Adjustment:
Bobbie and Todd realized that their customers were drawn to the custom care they were offering. Though, many hockey stores all over the United States fell prey to the internet selling similar equipment at prices that could not be matched. Bobbie and Todd used their service and attention to detail to hold onto their customers, so skate repair & sharpening, unique dress designs, and expert skating boot fittings became their focus. Today they still take care of their old customers as well as everyday getting new ones, but now offer custom embroidery, accessories, jewelery, and much more!
Services to Customers:
What makes us stand apart from the everyday internet store is that we didn't start as one. We began in our garage and now have a quaint storefront in northeast Fort Worth, Texas. A local customer is welcome to come in and meet Bobbie and Todd or shop onine in the comfort of their home. Why? Because Lady in Red Creations offers a wide range of choices and will continue to add more. We have expanded to offer lycras, metallics, and other fine materials; used not only for figure skating, but also for gymnastics, and dance outfits. We still offer custom skate repair for the figure and hockey skater, but now have embroidery services for travel bags, hats, shirts, skate soakers and more. Feel free to come in or contact us for a FREE consultation. We have been taking care of the beginner and expert skater for many years, and hope to do so for many more years to come.